Hitachi ICT Solutions

“I AM VERY SATISFIED WITH THE RESULTS THAT VISIBILITI HAS ACHIEVED FOR US! EVER SINCE VISIBILITI TOOK OVER OUR SEM CAMPAIGN LAST YEAR, WE SAW GREAT IMPROVEMENT IN WEB LEADS AND PHONE ENQUIRIES. WHAT I LIKE BEST IS THEY TOOK TIME TO UNDERSTAND OUR PRODUCTS AND SERVICES. THROUGH THIS PROCESS, THEY WERE ABLE TO CREATE AN EFFECTIVE STRATEGY THAT GENERATED VISIBLE RESULTS WITHIN 3 MONTHS! BY APPLYING YOUR COMPANY’S UNIQUE I3 FRAMEWORK, WE ARE ABLE TO TRACK AND MEASURE THE EFFECTIVENESS OF THE CAMPAIGN WITH MEASURABLE ROI. VISIBILITI IS DEFINITELY AN AGENCY THAT I WOULD RECOMMEND TO ANYONE THAT WANTS VISIBILITY AND REAL RESULTS IN THEIR CAMPAIGN. ”

REGIONAL SALES DIRECTOR, RAVI SINGH – HITACHI ICT SOLUTIONS

Previously, Hitachi ICT solutions relied heavily on telemarketing, sales and events to obtain qualified leads. While each channel contributed to lead generation, they were costly, required manpower and did not produce consistent results.

We implemented the I3 framework and identified a digital marketing strategy. We build an online lead generation system using SEM, SEO & Content Marketing.

SEM & SEO is implmented to cater to audience in the buying phase. However there are also prospects that are in the researching phase, we add value and educate their prospect on their unique selling point through the content strategy that VISIBILITI created for them.

The Results

1. Received regular RFQs from enterprise clients

2. Experienced a steady flow of qualified online enquiries

3. Doubled web enquiries without having to increase digital marketing budgets