Previously, Hitachi ICT solutions relied heavily on telemarketing, sales and events to obtain qualified leads. While each channel contributed to lead generation, they were costly, required manpower and did not produce consistent results.
We implemented the I3 framework and identified a digital marketing strategy. We build an online lead generation system using SEM, SEO & Content Marketing.
SEM & SEO is implmented to cater to audience in the buying phase. However there are also prospects that are in the researching phase, we add value and educate their prospect on their unique selling point through the content strategy that VISIBILITI created for them.
1. Received regular RFQs from enterprise clients
2. Experienced a steady flow of qualified online enquiries
3. Doubled web enquiries without having to increase digital marketing budgets