Julia Gabriel Centre was transiting form tradition print ads to digital marketing as the landscape changes. Before engaging us, they were with another agency with the target of lowering cost while increasing results. However, their targets were not achieved and KPI was not met.
Results gotten previously are always a hit or miss thing.
We worked on increasing the conversion rate by optimising their landing page design and content. SEM was used for search and display network with retargeting. SEO was implemented to gain organic traffic, which would maintain and improve exposure once SEM budget depletes.
Utilising our real time reporting dashboard, customer was given full transparency into campaign’s results. Unlike many other agencies, where results were only shown during month end where budget had already been spent.
1. They received over 100 qualified leads, monthly
2. Cost per lead was drastically reduced. (60%)
3. Experienced 87% increase in phone and web enquiries