MSC Consulting experimented with Google advertising, but were uncertain if it was efficacy for a B2B company like itself. They were relying heavily on telemarketing, which incurred high overheads and could not produce consistent results.
They needed to build a prominent online presence and generate consistent leads.
We implemented the I3 framework and customised a digital marketing campaign for MSC Consulting. Implemented SEM and SEO with full tracking of online and phone enquiries. Worked out an ROI driver solution, ensuring everything was measurable.
The campaign also included competitor analysis tor ever engineer competitor’s SEM strategy and buyer keywords. We split tested more keywords, selecting those that generated qualified enquiries. Overall budget potential was maximised.
1. Generated $2 million in sales pipeline within first 90 days
2. Reduced telemarketers from 3 to 1
3. Experiencing a consistent flow of qualified leads