My Gym required more sign ups through their landing page. They needed to generate sales for a newly launched e-commerce store, by promoting paid trial classes via online advertising. They wanted to find out which price point wold produce the highest conversion rate.
We worked on redesigning the landing page, and consulted them on writing content that could drive more sales. Facebook advertising was implemented, with split testing done on various interest groups and demographics.
While tracking the results, we identified which target audience was most feasible, and allocated the customer’s resources accordingly.
1. 267 paid trials generated in 10 days
2. Over $10,000 in sales from trials alone
3. 15% conversion resulted in 40 new full-paying clients