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Traits of a Reliable Search Engine Optimization (SEO) Consultant

Search Engine Optimization (SEO) is an important service that companies with an online presence need. Social media has become significant to marketing that some marketers have ended up ignoring SEO. However, several people turn to other sources, through search engines, to confirm information got on social media.

Unfortunately, many people assume that having a website is enough to start attracting traffic. However, it is important to remember, there are hundreds, if not thousands, of companies offering the same services as you. All these businesses probably have websites and some rank higher than you on search engines. Companies that appear on the first page of Google or other search engines are using an SEO agency.

Hiring a company that has specialized in SEO is vital for every company that is looking to improve its ranking on search engine optimization.

Result oriented and realistic

When looking for a company to help your business with Search Engine Marketing (SEM), it is crucial to pick one that is determined to deliver. Moving your company from page 30 to the first page on Google is not going to happen overnight. We’ll set realistic targets, and at the same time look at your goals. It is best to be surprised by the outcome if it happens ahead of schedule than to be given false hope. We have worked with various companies and can prove that we have what it takes to improve your site’s ranking.

Experience

SEO has been changing over the years. We keep analyzing the changes in algorithm made by search engines like Google to ensure we respond appropriately. We’ll discuss the steps we intend to take and how we’ll help your company rank well on search engines.

Customer testimony

Some companies have expertise in preparing SEO for businesses in a specific industry. Before discussing your company’s needs, it is critical for you to find out if the SEO consultant is conversant with what your business represents. For example, if your business sells software, it is vital for you to look for a company that has done SEO for a company that deals with similar products. The reason for doing this is that each sector of the economy is different. We’ve carried out SEO for businesses across various niches. We understand the demands on businesses and how to improve your rank.

Progressive portfolio

Good SEO will drive traffic to your website, while a poorly managed SEO will not yield the result desired. Search Engine Marketing is a continuous strategy that every company needs to use if it is to maintain its position on search engines. We’ll get your website to rank highly, but we’ll also keep working on your SEO to ensure you retain that position. Remember, all businesses are fighting for that position. Any slip up means you fall back to pages potential clients never visit.

When looking at the portfolio of the Agency, it is essential to look at the growth in the number of visits to the sites the company manages. We’ve had a positive growth over the years that we’ve managed SEO.

Affordable

Since SEO is a long term marketing strategy, it is crucial to have a budget for it. We’ll discuss the cost and the best possible terms, especially if you have a startup that is tight on cash. Putting SEO on the back seat because you do not have a budget for it only slows down your growth. It is essential to work with a company that understands your situation. With the right approach, you will get a quick return on the investment you put on optimization.

We understand the responsibility bestowed upon us and the critical role we play in the visibility of your company online.  We take the changing faces of SEO seriously, and we’ll adapt them to your business model.

Rank the business based on the area of operation

Local and international companies compete for the same space on search engines. We understand the value of local SEO and why this is essential for companies whose target are the locals. We’ll use high performing keywords for your locality. This way, users seeking your services within your area of operations see your company among the first. Failure to rank your business using local SEO means you will be competing with companies internationally.

SEO for smartphones and tablets

91% of Singaporeans use smartphones to browse, while 71% use laptops or desktops. About 58% of searches on Google are on mobile devices, while 42% are from on desktops. According to Google, there are over 2.9billion more searches done on mobile devices than desktops. This means Google is more likely to tweak the algorithms such that mobile searches are a priority. Even when you place a search using a desktop, Google’s mobile-first index will pick the mobile version first before the desktop one.

We’ll optimize your site to ensure it loads quickly on mobile devices, it doesn’t hide content when users log into your website, has internal working links, and that the site loads across all devices. Failure to work on mobile SEO will lead to a fall in your rank on Google and other search engines.

The Importance of Seeking Search Engine Marketing Services

Search engine marketing is a strategy that uses Pay-Per-Click (PPC) advertisement and search engine optimization (SEO). These ads eventually influence the rank on the display page of the search engine. Sites that receive many clicks tend to appear on the first page of search engines like Google. This is the only online marketing strategy that gives you full control over how you manage your marketing campaign. If done right, search engine marketing (SEM) is quite useful.

An excellent way of giving your business an online presence

The truth is that every business is campaigning to be on the first page of search engines. This is because users hardly ever go beyond the first page. Most potential clients assume companies that are on the first page of Google or any other search engine offer the best products and services. They also may not have the time to scroll through the pages.

If, for example, your business is on the third page, what are the chances someone searching for your services will skip all the companies ahead of you? Unless someone is specifically looking for you, chances are you will miss out plenty of business because you do not rank well. If you have a startup, SEM is a great way to improve your company’s visibility online quickly.

Quality traffic

You having the most beautiful website does not guarantee you will have quality traffic. We’ll ensure you have the content that your potential clients desire. However, they also need to find the content if they are to appreciate it. We’ll find the best keywords to use in your campaign. It is important to remember those other companies that offer the same services as you are probably bidding on the same keywords. However, this should not deter you from competing for a slot on the first page of Google, Yahoo, or Bing.

There are different tools we’ll use to identify the keywords or terms to use. Some search engines have keyword planners. These will locate popular keywords, and those that have great potential. With the right keywords and SEM experts, you will get to the first page of search engines in a very short time. You will then notice an increase in traffic and orders from potential clients.

Web users rely on search engines

When people go online, the first place they visit is a search engine. How often do you go to google whenever you are stuck or when seeking information? Google has about seven products. Each of these products has attracted over one billion users monthly. Bing has over 12 billion searches monthly, while Yahoo has 227.8 million monthly users.

If you are interested in widening your client base, especially if you are looking at the global market, SEM is a fantastic way of bringing the change you seek at a fast turn-around period. We’ll help you identify the right keywords and terms that potential clients use on search engines.

About 84% of Singaporeans use the internet to find companies selling specific products and services. When in need of information, many people automatically go to search engines. This is one of the reasons why SEM is productive in the B2B and B2C space.

Since the cost of marketing influences the strategy adopted, some business owners opt for Facebook PPC campaign over SEM because it is cheaper. However, clicks do not always translate into conversions. Potential clients who go to search engines, such as Google, do so because they are looking for something they need.

It would be best if you understood the difference between PPC campaigns on social media platforms and SEM. For channels, such as Facebook, consumers tend to stumble upon the services and goods they want. Even when potential buyers identify you on Facebook, they are more likely going to google you to confirm your authenticity. If your company is not ranked highly, you are likely to lose this consumer to your competitor.

You can make changes on running Ads instead of coming up with a new one

The way people search for the products or services keeps changing. A keyword you did not initially include in your campaign may become relevant, or a new term may be needed. Sites like Google give you the chance to rate the performance of your website after you started Search Engine Marketing. If there are new suggestions, we’ll add them to the existing ads.

Being able to make changes to the ad helps companies to determine if the campaign is working and find ways to make improvements without disrupting the current campaign. Not all the keywords chosen will work. Sometimes, your competitors beat you to the top spots based on how they use the keywords and phrases. However, we’ll make the necessary changes to give you the chance to outrank the competition.

SEM is critical for all online businesses. More than half of Singapore’s population shops online. For any business to catch the attention of the 4.1 million Singaporeans that shop online, search engine marketing services is paramount.

Limitations in outbound marketing

Outbound marketing methods like cold calling and sending mass SMS’s are not as effective in Singapore as inbound marketing. Singapore’s population is highly educated and tends to keep up with the current trends, including methods of marketing. Although placing adverts on mainstream media gets a response from a portion of the population, you are likely to get a bigger audience when you market your products and services online.

Inbound marketing encourages engagement with clients. Today’s consumers prefer being in control of every purchasing decision they make. They do not judge a product on face value, but on what they gain from it. This is why we focus on the quality of content available on the products and services on offer. We also give potential clients the option of choosing whether to take a step using a call-to-action on every landing page.

Quick return on investment

When you use traditional marketing strategies such as the use of flyers and advertising on television, it is difficult to immediately tell if this has had an impact on your sales. SEM and PPC campaigns tend to have a faster response. For example, you can know if it is working based on the progress your website makes on the search engines. Once you move to the first page of Google, you have a greater chance of connecting with potential clients.

Content management

When writing content for your website, some people assume they just have to write as much as they can. However, the material also needs to be meaningful to those seeking your products and services. We’ll audit the information on your site, analyze keyword quality and quantity, look at the page speed and determine if the links are beneficial to your marketing campaign. These details are crucial to the response you get from search engines especially when we start optimizing to increase quality traffic.

Management of business reputation

Although the internet has been beneficial, it has also come with some negative aspects. You have no control over what people say about your business online. Some people will have positive reviews, while others will give negative feedback. Unfortunately, failure to keep track of feedback on the different platforms may cost you some potential clients, especially those that wait to hear your side to no avail.

We’ll set up Google Alerts so that we can receive notifications when your company is mentioned on the web. Complaints can destroy a company. Responding quickly to issues will help you redeem your reputation. It is also easier to earn the trust of a disappointed client when you handle problems when they arise.

Real-time reporting

Our aim is not just to improve your ranking on search engines, we’d also like to see an increase in the quality traffic to your site. We’ll use data analysis tools to determine if the SEM strategy used is effective. If you are selling multiple products, we’ll analyze those getting a more significant response. Some products may need a different approach. We’ll explore the various possibilities to ensure you get positive feedback on all your products.

We’ll explain the figures, the conversion rates, and the changes required to get better feedback. We’ll test different call-to-action features on the landing page to determine the one that will bring in a higher return on investment.

 

How Facebook Marketing and Advertising Will Transform Your Business

In 2018, about 4.1 million Singaporeans were on Facebook. This number is anticipated to rise to 4.5million by 2023. On July 2, 2019, the United Nations released estimates showing that 5,867,618 live in Singapore. The number of Facebook users represent 69.7% of the population. A company that ignores potential clients on social media platforms, such as Facebook, is likely to grow at a much slower pace than one that sells its services to the Facebook audience.

Increased brand awareness

Small businesses and startups stand to benefit significantly in creating awareness about their product range and services. The cost of marketing is key for many organizations. However, when you look at the cost per Facebook advert against the outreach, the price is significantly low. We’ll use Facebook analytics to deduce the response the Ad has received based on the number of people that liked, shared, commented, or clicked the links on the advert.

Besides the increased awareness on social media, Facebook marketing helps to drive traffic to your company’s website. These Advertisements need to be precise and attract the interest of Facebook users. Those interested in what you are selling will click the link to your site, which will help with ranking on search engines like Google.

Target potential clients with Facebook Ads

When signing up on Facebook, users are required to note their date of birth. This has been an awesome way to remind friends and families of one another’s birthdays. However, this information has been quite beneficial for businesses that sell products and services to people of a specific age group, gender, occupation, marital status, and interests.

For example, a company selling anti-ageing creams is likely to get a better response from people above the age of 35 years than they would 18 year-olds. A financial institution providing mortgage facilities for people within a specific geographical location can narrow their Facebook advert to people registered in the locality in which it operates. Facebook Ads offer a higher probability of better returns on investment when compared to other marketing methods.

Generate qualified leads

When we manage your advertisements on Facebook, we are not just interested in looking at the number of people who are going to click on the Ad. We’d also monitor how many of these clicks generate sales. Landing pages are an important component of Facebook Ads. Overlooking the addition of a landing page on the Facebook Ad is a mistake many businesses make. It is crucial to have a landing page optimized for lead generation before linking it to a Facebook Ad.

One way to generate qualified leads that will lead to sales is with the use of contests. Consumers like participating in competitions. You are likely to attract many people with an appealing Ad. When creating the Ad, we’ll target people who are most likely to click it. If you are going to run a contest, it is vital to have the Ad running for a few weeks, but not too long that people will get tired of participating in the competition. The period should also not be too short that many people will be left out.

Opportunity to widen the scope of your business

Over 1.6billion Facebook users are linked to small businesses worldwide. Users spend about an hour every day on Facebook. This platform is excellent for companies that are hoping to expand their client base. For example, if you would like to attract online shoppers in addition to walk-in clients, Facebook is a great place to start.

Social media has been of great help to companies that served people from a particular locality. Today, geographical boundaries have not held back companies that aim to become global entities. Each week, approximately 26% of Singaporeans shop online, while 58% are monthly shoppers.

Besides opening additional selling options for business, Facebook Ads will help your businesses to gain other streams of income through the introduction of delivery services.

Facebook business marketing is a resource we use to attract clients who may not be aware of the products and services offered. Fortunately, you have control of how much you would like to spend, how often you would like the Ads to run, and whom they should target.

Knowing how to structure the Ads is essential. Not all Facebook Ads receive the same attention. Before designing your Ad, we’ll find out what causes users to click on Ads and what makes them scroll past Ads without trying to find out more about it. Like every marketing strategies, we’ll be as creative as possible for you to get returns on your investment.

Facebook gives a human face to your brand

Clients sometimes feel they are dealing with faceless organizations out to get their money. Even when they like the product or service, the process sometimes feels robotic.  Facebook allows businesses to interact with their clients. The business page of your business becomes its identity on Facebook.

It is a great place to thank your loyal customers, introduce new products, and ask for feedback on your products and services. Companies with great rapport with their existing clients tend to attract more consumers. With the right interaction on Facebook, we’ll draw the attention of people interested in companies with a human face.

We’ll customize your business page to give your business the character and personality we feel best represents your business.  We’ll analyze the likes on posts, and those most shared to find out the kind of posts your clients like. This way, you can focus on portraying your business through the eyes of your clients. We often put themselves in the shoes of clients when coming up with campaigns. Facebook can serve as an eye opener to what clients want and the kind of advertising that attracts a response.

Promoted posts

Besides Facebook Ads, another great way of promoting your business is through the use of posts. Facebook charges a flat rate for individual posts targeting a specific number of users. Considering the incredible amount of Facebook users, it is easy for one to miss out on some of the posts. When you opt to pay a fee for post promotion, you increase the probability that those that have liked your page and their friends to see the post.

 

Multiple marketing options

Although some potential clients will immediately become paying clients, others take note of your services in the hope of engaging you in the future. Unfortunately, the information online is so massive that it is easy for one to forget to contact you. Those that clicked the post may experience difficulty tracing it, even if they just saw it the day before.

To ensure you keep track of Facebook users who clicked the link to your website, we’ll install a Facebook pixel on your site. Facebook pixels will help you look at the engagement with your clients and monitor actions taken by people who visit your site. This way, you can take the appropriate action based on the response of those who clicked the link. For example, the ad message for clients who have signed up for a newsletter should be different from that of those that chose not to sign up.

It is easier to come up with a marketing strategy with Facebook Advertising. Are you trying to create awareness, cause people to consider your services, or looking to convert those who see the advert to paying clients? The objective of the advert will help determine how you go about it. For example, we can use videos to create awareness of your products, or an Ad marketing your products at a discounted rate for sales generation.

Retain contact with loyal customers

Unfortunately, many businesses assume that once consumers use their services or buy their products, they will automatically return for more. It is essential to remember that many other companies providing the same service and products are working hard to lure your clients. Facebook marketing is a great avenue for you to remain in touch with your existing clientele. With retargeting campaigns, we’ll focus on people who have visited your website, your customer file, Facebook engagement, and app activity.

Custom Audiences

Sending emails to potential clients can sometimes be overwhelming to recipients, especially if they receive dozens of such emails from different marketers. By matching the people on your email list with their Facebook profiles, instead of just sending them emails, we’ll also use Facebook Ads.

Facebook can also be used to target audiences based on the type of engagement in which they are mostly involved. For example, people who watch videos for an acceptable period are great for video engagement. Likewise, customers who previously responded to Lead Ads can be retargeted with the same, while clients who engaged on your page are an excellent choice for post promotions. This marketing strategy allows businesses to create different marketing strategies for different groups based on their interests and level of engagement.

Building Your Business Using Pay-Per-Click Marketing Strategy

Pay-per-click (PPC) is a marketing strategy where businesses or individuals use search engine advertising to increase traffic to their websites. Whether you’re a business owner, manager, or if you are in the marketing department, it is vital that you to consider pay-per-click services to drive traffic to your website and increase sales.

When we organize your PPC campaign, we’ll ensure it is well designed and that it is running smoothly. When a potential client clicks the link on the search engine, it directs him to the landing page on your site.

Some business owners have argued that pay-per-click does not guarantee the conversion of a potential client to a paying one. However, if your website has the right information, and the landing page has a precise message to those who click the link, chances are they seek your services or buy the products offered.

Consumer searches influence the campaign

It is critical for every business to market products and services to the right audience. We’ll use search engines and social media to create campaigns that target the right audience. For example, a company selling soft drinks is likely to attract a better response from the youth than older people who are concerned about their sugar intake.

The Pay-Per-Click Ads on search engines will pop up based on the interest of the user. Some of the Ads may be in direct response to the information requested by the user, or it could also be closely related to the topic. For example, if one is in Singapore or is planning to visit when he uses Google to find a “facility for relaxation”, if you have a Spa, with the right keywords and marketing campaign, Google will pick up your campaign and rank it on the first page. This increases the possibility of someone clicking the link because many people do not go beyond the first page on search engines.

Find the right keywords

Search engines classify Ads based on the keywords used. Those seeking your services and products use specific words and phrases on search engines. For example, Singapore has a rapidly ageing population which has driven the demand for health care. If you offer home care services and are considering investing in PPC campaigns, we’ll look at health-related keywords to use in the campaign.

Although it is wise to use keywords that are relevant to your niche, it is important to identify those that will result in more sales. Otherwise, you may pay for a campaign that will not yield the results you seek. We’ll look at all the possible keywords and determine those to use so that your PPC campaign works as expected.

Analyze the traffic to your website

Since you pay for every click to your website, it is easy for you to use analytics to find out how many people visited your website through the PPC campaign. You will also know the average time spent on the site, and the conversion rate.

Even though PPC is a marketing strategy, it can be an indicator of the changes you need to make on your website. People go to search engines seeking answers to the questions they have. If the visits to your site drop after a few seconds, yet you have used the right keywords and are targeting the right consumers, we’ll evaluate the content on your landing page and website.

For PPC to be productive, we’ve to ensure the person who clicks it gets what he seeks. If you do not provide the information he needs, he will likely go to your competitor. People seeking a product expect to find out everything about it on your landing page without necessarily getting in touch with you for answers. If, for instance, there is no listing of the price or benefits of the product, you are likely to lose clients who do not have the time to send an email asking for more information.

PPC is a useful online marketing tool. The cost, when compared to the returns, especially if most of the clients who click the link become paying clients, is insignificant.

When you choose this campaign, we’ll look at all the options to ensure the returns on investment are viable. We’ll design the campaign in a way that will be beneficial for search engines and your business.  Search engines rank campaigns based on quality. A PPC campaign that has more clicks and conversion rates rank higher than those that do not get the expected response.

Get a dedicated Account Manager

The Pay-per-click marketing campaign is a full-time responsibility that is best carried out by a dedicated manager. We’ve PPC consultants and a team of specialists who will keep track of your campaign to ensure you achieve your objectives. Since this campaign offers both short and long term marketing solutions, we’ll closely monitor the keywords used, analyze the performance, and make necessary changes to yield better results.

In addition to keyword research, we will ensure you are targeting the right audience geographically, optimize the landing page, and track conversion rate. You will also receive monthly reports on account review to help you analyze the sales and profits from the campaign.

Prepare a landing page for each PPC campaign

Many businesses that take part in PPC campaigns assume all they need to do is link the Ad to the home page of the site or a web store. The assumption is that the company will save money while generating sales. However, sometimes the information on the site may be too substantial that it will put off one who does not have the time to go through all that information.

The landing page is designed to capture the attention of the user.  We’ll use images, appropriate colours, calls-to-action, and a lead generation form to increase conversion. Having a landing page for each campaign will help to determine the campaign with the highest response rate, the ideal keywords, and the call-to-action options that increase conversions.

Be consistent with the campaign

PPC campaigns have short and long term gains. We’ll categorize the campaign based on people who already know your products and those who are most likely to purchase. We’ll then identify keywords most ideal for each target group. The cost of the keyword depends on its effectiveness and probability of generating sales. To increase the possibility of a higher conversion, we will optimize your website.

It is important to note that a new site may not see profits in the short term. This is why you need a dedicated campaign manager. We’ll be consistent and aggressive in our bid to come up with reliable data that can be used to optimize the account.

In A Social Media Marketing Rut? Get Out Of It With These Good Ideas

No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. This alone should inspire you to investigate using social media as a marketing tool. Determine which sites your customers belong to, and incorporate them into your overall marketing stragey; if you don’t, you may be letting new customers and strong customer relationships slip away from you.

When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords there so that your material is found more easily.

TIP! No matter the type of writing you are doing, develop engaging and unique titles for your work that force people to click on them. When you have good and interesting content you will see that your visitors will more likely come back and also share your content.

If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Give people thanks when they mention you, and give them answers to questions they ask you. This creates a stronger affiliation with all your followers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.

Before you hire any social media marketing firm, be very cautious. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. Thoroughly research any type of social media marketing company you are considering hiring to manage your campaign. Your advertisement would be rarely seen by an actual person, no matter what the view count says. You will just have wasted a lot of money.

TIP! Think twice about paying for a professional social media marketing service. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams.

Offer special opportunities and discounts to those who follow you on social media. Encourage them with something they won’t be able to get from someone else. You could organize contests, give out free prizes, or offer rewards to your best customers. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. Additionally, make special announcements exclusively on your social sites.

Use incentives to encourage people to follow you through social media. Grab your customers with a unique post. You can run a contest, for example. If that is not doable, you might want to give them a special offer. You can make announcements that are exclusive to your social media marketing sites.

TIP! Give your followers special offers. Off them something that they cannot get from any other business.

Place social networking widgets on your website to maximize exposure. Having a widget located in your site is a great way to help market your site. This can also encourage re-tweets of your content, which can add to your amount of views.

Don’t rush into just any strategy that looks good, but instead carefully consider the level of marketing that will genuinely benefit your business. Do not abandon your current strategy in favor of every new thing that comes along. If the trend fails to catch on, you will have wasted your valuable resources. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.

TIP! Really look at what a successful social media marketing strategy will require. If you put your resources and efforts into chasing that latest craze, you’ll just wind up with dead air.

To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. People are more likely to return to a site where they feel important and active.

If you want a large number of subscribers to your social media, don’t just promote your products all the time. Post stories or links from external providers relevant to your industry or niche. Ask questions, run contests, and post pictures. Interact with those whom you follow. Product engagement is preferable to simple product placement. If you can help your customers to associate the brand with their own personal identity, you’re set.

TIP! You want to do more than just pushing products to get a lot of people to follow you. Post informative stories from other sources within your niche, or create your own original content.

You want to do more than just pushing products to get a lot of people to follow you. Link to external stories, articles, and other content that is related to your particular niche or industry. Interact with your audience, create giveaways, and post images, especially niche-relevant LOL cats. Engage those that follow you. Try to get them to talk about your product instead of just putting it out there. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?

If you use social networks, like Youtube, create catchy titles. The title must be inclusive of relevant keywords for your particular niche. When your videos are easily identified, you will get a lot more views.

TIP! Create vibrant titles for your YouTube or network videos. Your titles should contain keywords relevant to your products and industry.

Social Media

Create a Yahoo account, and browse through Yahoo answers. This website lets people ask questions and then allows others to offer answers. Look up questions about issues related to your products, and write an answer mentioning your products. If you give them quality answers, people will consider you a professional and an expert.

TIP! Sign up for a Yahoo account so you can use Yahoo Answers. This is a site where users log in and post their burning questions.

Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post.

Make sure you keep tabs on how you are doing. You should keep track of your traffic and how many brand new subscribers you get each week. These figures should give you a general idea of whether or not your strategy is successful. Keeping track of results improves your level of organization and awareness.

TIP! Always track the progress you are making. You should keep track of your traffic and how many brand new subscribers you get each week.

Always maintain a humble attitude in your social media posts. If you appear to boastful or arrogant, people will not be be drawn to your or your business. No matter how big or important your company is, your followers will show their displeasure. After all, your company is only as powerful as your customer base allows. So, make sure you do your best to make sure they’re happy with you and can appreciate your posts.

When dealing with social media marketing, it is important that you can handle not only positive comments, but negative ones as well. Not all customers are happy all of the time, you must deal with the unpleasantness just as professionally. Dealing with problems head on, in a public forum will increase the reputation of your business.

TIP! If you want to use social media in your marketing plans, you need to cope with negativity about it. If your followers like your company and products, that is a good thing, but there may also be a negative side.

Interact with your customers whenever you can. Comment on their blogs, send messages, and communicate via forums. Do anything you can as long as it is appropriate. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.

Read up on social media marketing. You may already a Facebook profile, however, you must know that using any social media for professional reasons is different than just taking to friends. If you have trouble, talk to professionals or use advice from the Internet.

TIP! Read up on social networking so you become knowledgeable about the topic. Even if you use Facebook or Twitter already, establishing a professional social media presence is very different from personal social media use.

You should always reply to the comments people leave on your posts. Keeping these sites updated will make your site fresh and credible. You can also elect to receive emails each time you have a new notification. Don’t forget that your response will be visible to the public.

Gaining potential buyers can be as simple as having a live question and answer discussion on your site. This method allows clients to get their burning questions answered, and gives them the best information about your products and business. The interactivity of such a event goes a long way towards having your visitors feel a personal link to your business.

TIP! Host an online Q-and-A about your products or services. Allowing visitors to pose questions and get answers can generate new interest and renew excitement.

Be sure your website is connected to each social media profile you establish. Make it easier for your existing customers to forward the content of your articles by including a share button. You should include these buttons on your main web pages, blog posts, and RSS feeds to make it easy for your visitors to share your content.

Letting your employees have blogs on the business website is among the more effective strategies you can wield in social media marketing. Customers can take a glimpse inside your business by reading such blogs. It gives them a window into your company climate, your business culture, and the different processes that go into producing and delivering your services and products. The more your customers know about how your business operates, the more trustworthy they will find it.

TIP! Letting your employees have blogs on your website is a great way to use social media to promote your company. Customers enjoy these types of blogs because they provide insider information about how your company operates.

Social Media

If you are looking to launch new products or are even looking for feedback concerning existing products, then think about using social media as your market research. Your fans may enjoy helping you discover which new products or services your customers desire. They will offer insight into what they need and want, and it’s free to you.

TIP! A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. Many of your followers and fans will enjoy giving their opinion on these topics and having their voice heard.

Social media sites are a great way to build interest in new products or to get pointed feedback on past products. Most people who use social media enjoy the opportunity to share their favorite products, opinions and ideas with others. They can give you the information you did not realize about your product, which you can use to make improvements.

If someone follows you on Twitter, follow them back. Many of your followers expect this. It shows respect for your customers and lets them know that you do not view yourself as more important or above them. You should always send a tweet to new visitors and follow them as well, you can keep them by doing this.

TIP! When a person or business subscribes to your Twitter feed, return the favor. People see this as an expected courtesy.

Having a photo contest in relation to your brand is an effective way to get followers involved in your social media marketing campaigns. Tell users that you will offer a prize for the most creative photo with your brand included. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.

Check the re-tweets and responses you get on Twitter, to see what time of day they tend to come in. Make adjustments to the timing of your Tweets as needed. If you use the services of automated messaging services, set it up so that your accounts sends out tweets at those times your followers will most likely already be on their accounts.

TIP! Notice the time of day when you receive the most re-tweets and responses on your Twitter account. Once you identify any patterns, adjust the time you send your tweets.

Social Media

Limit the amount of posting you do on behalf of your company at Facebook and other social media sites. Three posts in a day is plenty. Studies confirm that readers and potential customers feel annoyed and overwhelmed when companies constantly issue updates, all day long. You should limit yourself to providing three significant content updates that will be of importance to your customers each day. If there is any other content that you wish to post, hold off on it until tomorrow.

TIP! When you get started marketing your web site through a Facebook page, resist the urge to post any more than three entries each day. It’s been proven that people get irritated when they are bombarded with information about a company.

Social media networks are great ways to help your business grow! This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. Check out social media marketing, and you’ll soon see how much it can benefit you.

When promoting your business and its products on Facebook, you should only post content that visitors would find compelling, and would want to share with others. If you have nothing interesting to say, do not post anything. Share things that you feel are exciting, interesting or factual. However, it should be of interest to others. Avoid sharing pointless quizzes that will only distract or annoy your customers.

TIP! Select the content you share on Facebook carefully. Do not just share content to do it.

Use These Search Engine Optimization And See Improvement

It can be hard to understand SEO techniques. There are many things you need to think about when trying to find success with SEO. This article will help you optimize your website.

When putting up your site, don’t automatically believe that more advertising will help your ranking. Placing ads on other sites could drive visitors to yours, but it won’t boost rankings.

You can optimize your website by using a lot of different techniques. You will get the most results if your website is easy to use. When you improve the search engine performance, you can potentially give the user a better experience.

Look at the source code on the sites of your competitors. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. You can use some of these methods if you feel it will help your site. Such competitive analysis techniques are how many Singapore digital marketing agency analyze their client’s competitors and decide whether to adopt a similar strategy.

The domain name that you choose should be easy for your customers to recall, and closely related to the type of merchandise that you offer. Having a domain name that’s simple to say and easy to remember will cause people to better be able to trace your content from networking sites like Youtube directly to your specific website.

Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Search engine spiders love unique and fresh content which includes easily followed navigation, and a blog offers all of that. Search engines will respond to backlinks by bringing in more visitors.

Have a non-profit or education site link to you. Being linked up to reliable sources can help raise your search rankings. Make sure the quality of your content will attract the attention of reliable, professional site owners who may wish to feature a link to your site. You need to publish information that is high-quality and informational.

Improving content on your website is the very best strategy to drive customers towards your site. Unless the content is good, no one will stick around on your site; so, create great content!

There are ways to do your own search engine optimization. There are quite a few resources out there that can help you with this sort of thing. Read many books along with articles talking about the topic.

To boost the SEO of your website, you must learn social media marketing basics and sign up with a bunch of free, available social networks. Go beyond Twitter and Facebook. There are a large number of social networking sites out there, and some of them are geared toward certain topics. Join any that seem relevant to your niche, and use it as a method to promote your services or products and improve your ranking.

Do keyword research first. When you are building your site, find what keywords work for you. If you find out what keywords will attract people you are winning. Using these phrases across your site will make your site’s rankings skyrocket.

Don’t overextend by packing in too many keywords. Use 10 or so keywords that tell what your website is about. If you want to know what keywords to use, try utilizing analytical tools.

The topic of SEO is voluminous indeed, and many folks feel they are authorities. The information in this article is presented in a way that makes it easy to understand and implement.

Facebook Marketing: Social Media Darling Or Devil?

TIP! Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Prizes will open the eyes of potential customers out there.

Facebook offers an easily accessible, yet truly powerful marketing platform. Whether you want to get in touch with kids in South America or older people in North America, anything is possible. The following article has the information you need to start marketing with Facebook.

TIP! When you market your business on Facebook, post professionally. While social media is known for being more relaxed, your business should always come across in a professional way.

Talk to your fans. If people post things on your page, take note. Many successful businesses have gotten several marketing ideas from the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

TIP! Make your Facebook marketing page more efficient by using the custom tab options. This organizes your information and keeps your site professional.

While you want your personality to show, you must keep things professional when making Facebook posts. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional, people will trust you.

TIP! Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be done by using colors and photographic elements. Plain pages don’t get the attention professional looking pages do.

TIP! The most important first step to Facebook marketing is to build a solid fan base. Not too much investment should be put into any promotions until you have thousands of fans.

Keep your Facebook page from becoming covered with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

TIP! Carefully chose your updates. If you don’t share content that has value, you won’t keep fans very long.

Do not ignore any questions or comments that are asked of you on Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to your business’s site or Facebook page if you have the information they need.

TIP! When making a decision, ask your fans for input. Folks like feeling as though they are part of the process.

One easy way to get people to engage with your campaign is to give something away. Have customers like your Facebook page and give them something for it. You will have the chance to communicate with a large amount of people.

TIP! Always know the reason why you’re using Facebook. Don’t have a Facebook page just for the sake of having one.

Respond to any comments in your inbox or on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

TIP! You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run.

The whole point of Facebook marketing is to boost sales. To keep you on track, set short term sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. Look at your results and make tweaks to your strategy if you do not make what you expect.

TIP! If someone leaves a message on your page, respond to it. This include comments in your inbox as well ones posted on your page.

Don’t think that Facebook is the only place that people go for social media purposes. Although many people use Facebook, make sure that your target audience uses the site as well. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

TIP! Contests are something to keep your followers interested in your page. You can award the prize after a certain number is hit, for example.

Look for opportunities to become a leader. Facebook can do a lot for building your leadership in a niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. This will introduce your brand to many new people along the way, meaning more potential fans!

TIP! Make sure your profile remains updated. If you have any business changes, make sure you change your Facebook page.

Have the design of the Facebook page be like the one on your website. You should match your webpage colors to those on the wall of your facebook site. This helps folks make the connection between you and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.

TIP! It is important that you learn all you can about Facebook. If you do your homework, you will become effective at developing a marketing strategy.

As you can see, using Facebook to market your business can result in increased sales. Fortunately, this article has taught you what the experts do. You must implement them within your campaigns now.

Solid Internet Promotion Ideas You Can Bank On

Online marketing can be a very fascinating thing to get into. The possibilities are endless when it comes to all the different ways it might be customized to meet a business need. Different Singapore digital agencies would leverage on the suite of online marketing platforms to mix and match and tailor make their own combination which they can then sell as their own. The way this is done can be challenging for you if you are a newcomer and do not have any idea where to begin especially if you are enlisting the help of an agency.

This article will help you.

While a few bells and whistles can enhance your site, avoid making it too busy or distracting. You only have a short period of time to capture the attention of a new visitor to your website, and you don’t want those precious seconds to be wasted on them trying to figure out how to navigate your site. They’ll eventually click away and never return. They will leave your site if it takes any longer than that.

When you link to another page on your site, use your keywords in the anchor text. Your page index relies on individuals spending time reading your content. If you link to relevant content, you will save your customers hassle and encourage them to read further. Internal linking to previous articles will keep visitors on your site which will increase your ranking on a search engine.

TIP! The tag on your site can, and should, define you. Remember that that tag will determine how people see your page.

For business or personal correspondence, always place your own signature at the end of emails. Your signature is your online business card, so you should distribute it freely. Increase the chances of more traffic and revenue by using this tool for enlightening email recipients on the nature of your business.

A great way to advertise on the Internet and get your business noticed is with video marketing. Putting videos on your page or blog will grab the attention of customers. Sharing these videos should be easy thanks to social networks and blogs.

Dumb luck plays little part in successful marketing, even on the internet. An investment of time and effort is what makes marketing pay off. Big business do not get that way through being lucky. Was it just a coincidence that Coca-Cola found success? Of course they did not. It takes hard work to market a product or a brand.

TIP! To turn a potential buyer into an actual buyer, guide them to a page that features the product. For example, a video page with a helpful demonstration of the product in action.

The variety of Affiliate marketing tactics can make it daunting to begin an endeavor of your own. The blessing is that there are many options available that you can customize to your particular business, and the curse is that it may be difficult to decide which options are right for you. This article will help you navigate the ins and outs of Online marketing.

Advice That Will Help You Be Productive With Social Media Marketing

If you have a business, there is a very good chance that your customers belong to one of the social networking websites. You should have a social networking profile for your business. Talk to your customers, and find out which sites they use. Collect as much information as you can, and then put your plan into operation.

Set up a blog and regularly update it. Use your blog to promote any specials or sales you may be having. All relevant information should be included. be sure to include that information in your blog.

TIP! Keep an up-to-date blog. Post everything new you have to say on your blog.

Update your blog with new and interesting information frequently. If you’re having a promotion or a sale, make sure to post it to your blog. It is also the perfect place to release important information such as location and hour changes. You’re going to want to post this material to your blog too.

Think twice about paying for a professional social media marketing service. A lot of these companies are dishonest and scam business owners. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. Though you will see huge amounts of activity, and will pay for it accordingly, your ads will likely not be viewed by anyone at all.

TIP! Look closely at any social marketing companies you may want to hire to expand your presence. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money.

Businesses that rely on Twitter to promote upcoming sales should make an effort to interact with customers. Thank people that mention you, and answer questions that are posed to you. This will help you to establish and maintain a more solid foundation with your potential customers. This will also give your business a more personable feeling to your customers.

Put a Facebook “like” button on the homepage of your blog, in the top right corner. This can let people “like” you on your Facebook page. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.

TIP! Add in like boxes to your Facebook on your website pages. That way, folks will “like” you on that site.

Your online storefront can become easier for your customers to use with effective social media tie-ins. Along with your personal website, you can also make a Facebook store. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. This way, Facebook users you want to turn into customers will be able to stay on Facebook and still make purchases for you.

You need a widget if you’re going to maximize your social media content’s potential. Widgets are great tools that can rapidly increase visibility of site. Also, a widget can allow readers to re-tweet or vote on your content right from your page.

TIP! Put social network widgets on your website to help advertise your social media sites. Using a widget somewhere on your site can help you gain followers.

Guest Blog

To help your website become friendly and interactive with social media marketing, you should add ratings, comments and the ability to sort items. People are more likely to return to a site where they feel important and active.

TIP! Become completely compatible with the big social media sites by adding comments, ratings and a sort function on your website. These functions allow customers to personalize their visit to your site.

Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Both of these things can generate traffic. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. Also, allow any of your own guest bloggers the same accommodation. The followers of that blogger will be more likely to seek info about your site.

Try your best to be humble when you post on various social media sites. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Your customers and followers are what fuel your power, keep this in mind. Without your customers, your brand is nothing more than a name.

TIP! Always maintain a humble attitude in your social media posts. No matter how large or small your company may be, readers will be turned off by arrogance or boastfulness, and they will be vocal.

Facebook games are a great way to promote your products. Creating a game that relates to and promotes your products or your industry isn’t too difficult. Some cleverly constructed marketing games on Facebook have gone viral. If you are able to pay the price, you can hire a professional to design a game about your niche. Then you can share your game on Facebook.

Continually interact with your customers. If appropriate, comment on their blogs or Facebook statuses. Keep your comments limited to your company, products or niche. Do not interfere with their personal discussions.

TIP! Make an effort to engage with your customers and facilitate a two-way flow cf information. If you have something relevant to say on their Facebook statuses or other posts, go for it.

Select strategic titles for any video you post to YouTube or your social networking pages. Add strong keywords to your titles so your videos are easier to find. If your videos turn up easily with the use of good keywords, then follow through with truly helpful content; you will get a greater number of views.

Take a look at the games offered on Facebook. You can try to create a game that is related to what you sell or the industry you’re in. Some games even turn into viral phenomenons and are played by millions of users. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.

TIP! Look into Facebook’s games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products.

Use your profiles on social media outlets to draw customers to your store and encourage them to make purchases. You can announce events like store openings, or provide them with exclusive discount codes. Send coupons people can print and advertise offers limited the people who like your Facebook page. People must be convinced that subscribing to you on Facebook gives them something of interest.

Some tools you can use that are related to Twitter are Tweepi and Twelllow. These tools allow you to find users who belong to your target audience and identify the most influential users. This can enable you go come up with people that it would be wise for you to follow, and will increase the chances that these people will follow you as well.

TIP! Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for.

Promoting coupons on discounts on your social media accounts is an effective way to engage your followers so that they read your feed. Your customers will enjoy having access to limited offers and will be more likely to buy something from you.

Look into all the options that are available to you. No two social media sites are the same; therefore, learning as much as you can about each is important. You might discover that response rates are much higher on a specific site, thus meriting a greater time investment.

TIP! Before starting out with any social media promotion, it is best to thoroughly research all the different ways you advertise through social networking sites. No two social media sites are the same; therefore, learning as much as you can about each is important.

Social Media

You should add a tag if you are posting on Twitter. Hashtags help your subscribed users receive your updates in their feeds. Find tags that would be followed by potential customers and people who would be interested in your industry.

TIP! Add a tag to your Twitter posts. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts.

Have you consumers fill up surveys about their habits when it comes to social networking. If the results indicate that your customers enjoy getting on social media sites for more than 60 minutes a day, think about making a page or two for your product. If respondents express a lack of interest in social media, your resources are best spent elsewhere.

Sign up for an account with Yahoo, so you can start perusing Yahoo Answers. The Yahoo site offers viewers a chance to raise questions and seek answers from fellow users. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. You will become an expert on the website, while grabbing questions for your own site’s FAQ!

TIP! If you don’t already have a Yahoo account, make one so you can go through Yahoo Answers. This website allows users to submit questions and get answers from other users.

Be sure to keep close tabs on your competitors. Go to social media networks and check out how they are executing their technique. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.

You will not get results right away. Coming up with the right approach for your specific social media plan can take some time. It will start out slowly as you begin to reach people through social networking. At the beginning, your focus should be on building a large network. Make sure that you mention your presence on social media in all other marketing campaigns.

TIP! You should not expect positive results right away. It takes time to build a decent social media campaign.

Company branding is important. Use your logo as often as possible, such as on your profile page or as your avatar. Utilize consistent color schemes across all of your social media profiles. Your followers will associate these colors with your brands and trust you because you are consistent. Be consistent and use branding to your advantage.

When you begin social media networking, patience is of the essence. You have to build trust in confidence in your business with visitors. Ease up and try to do this individually. Very quickly, your database of clientele will be fairly large.

TIP! Don’t expect your social media presence to generate tons of followers and likes in a very short time. You have to earn people’s trust with your products.

If you give your customers a free promotional product or other free products in a contest, you will find your posts could become viral quickly. If people think they will win something they’ll gladly follow your sites and fill out any info required. Let your followers know who won your contest and let them know when the next contest will be.

Have your customers take a survey in order to find out what their social media habits are. If you see your customers spending a great deal of time each day on social media sites, build a site page that includes your brand. If your potential customers don’t use social networking, it probably isn’t worth setting up a presence on social media.

TIP! Have you consumers fill up surveys about their habits when it comes to social networking. If respondents indicate that they devote an hour or more daily to browsing social media sites, you should take advantage of that fact and create a profile for your business.

Social Media

Social media is an effective way to expand your exposure online. Having other users write reviews on social media can give your business more attention. To get your followers to share your information, you’ll need to provide them with incentives like special offers and contests.

TIP! Using social media as a marketing method for your business is a highly effective way to reach more potential buyers. A great asset to your business will be if social media users make positive reviews of your products, or spread other information regarding your business.

Social media is one of the best ways to market your company right now. This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. Try a social media campaign of your own, and discover the many benefits waiting for you.

For effective messaging in social media, keep it short and sweet. Your message shouldn’t require a great deal of time or effort to read, and should only contain useful information that is worth sharing. You can also significantly reduce the textual content of the message with the use of a relevant image.

TIP! Short and sweet can sometimes be the most effective way to transmit information via social media. Do not bore your readers with too much information: go straight to the point.

How To Optimize Your Presence In Search Engines

There are quite a few hard things to understand when dealing with SEO that may cause you confusion, but don’t allow that to make you not build a site that’s great. Just go over the following text for search engine optimization to help your site do well.

When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. A long page will not get you additional attention from a search engine. Also, you’ll find that most of your visitors don’t want to look at something that is multiple pages.

When attempting to use SEO on your site to increase traffic, make sure your site is coded well. When search engines see coding that is not well done, they will pass it up. Text-free Flash will be entirely overlooked by spiders.

To get better rankings with the search engines, populate your “metatag” area with a variety of keywords. Even better, include misspellings of your keywords. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as “fish tanks,” “aquarium,” “tank,” etc.

Find out how long they have been in business and how many clients they have served. To make an educated choice, you need to be aware of all risks and potential downsides that may be involved.

Anchor Text

When creating anchor text for your website, simply using “click here” or other generic terms is not enough. Do not just put “click here” because this will not do anything for SEO. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Engaging meta description tags for each page on a website can be very useful when obtaining search engine optimization goals. Doing this will help your rank with search engines because they will use the tags to see and show what your website is about. Your meta descriptions should pack a punch. Visitors will see this information and want to click your site, and even may help you beat out pages that rank higher.

Search Engine

Creating a blog and interacting on several other blogs is a great SEO tip. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. If you want a high search engine ranking, backlinks are really important.

Site maps can be the lynch pin in driving your rankings with the search engines. With a sitemap, you will make it easier for spiders to index your site. A significantly large website might require more than one site map. One map should have less than 100 links.

You will soon learn how to rank well with search engines by using the tips above. It’s not about luck because there is no discrimination among the search engines. All you have to do is employ the right strategies correctly and your rankings will improve.

Strategy

Without a holistic digital strategy, you’re just throwing darts in the air – and paying for each attempt. We work closely with you, laying out a digital roadmap that not just offers ‘quick wins’, but evolves your brand with the future.

Creativity

We create works that work. We incite action through compelling digital campaigns, and optimise them even further, so you get the best return on your investment.

Analytics

We never stop listening. We help you turn data into objective, intelligent, real-time decisions and action steps that drive advantage.

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