In 2018, about 4.1 million Singaporeans were on Facebook. This number is anticipated to rise to 4.5million by 2023. On July 2, 2019, the United Nations released estimates showing that 5,867,618 live in Singapore. The number of Facebook users represent 69.7% of the population. A company that ignores potential clients on social media platforms, such as Facebook, is likely to grow at a much slower pace than one that sells its services to the Facebook audience.
Increased brand awareness
Small businesses and startups stand to benefit significantly in creating awareness about their product range and services. The cost of marketing is key for many organizations. However, when you look at the cost per Facebook advert against the outreach, the price is significantly low. We’ll use Facebook analytics to deduce the response the Ad has received based on the number of people that liked, shared, commented, or clicked the links on the advert.
Besides the increased awareness on social media, Facebook marketing helps to drive traffic to your company’s website. These Advertisements need to be precise and attract the interest of Facebook users. Those interested in what you are selling will click the link to your site, which will help with ranking on search engines like Google.
Target potential clients with Facebook Ads
When signing up on Facebook, users are required to note their date of birth. This has been an awesome way to remind friends and families of one another’s birthdays. However, this information has been quite beneficial for businesses that sell products and services to people of a specific age group, gender, occupation, marital status, and interests.
For example, a company selling anti-ageing creams is likely to get a better response from people above the age of 35 years than they would 18 year-olds. A financial institution providing mortgage facilities for people within a specific geographical location can narrow their Facebook advert to people registered in the locality in which it operates. Facebook Ads offer a higher probability of better returns on investment when compared to other marketing methods.
Generate qualified leads
When we manage your advertisements on Facebook, we are not just interested in looking at the number of people who are going to click on the Ad. We’d also monitor how many of these clicks generate sales. Landing pages are an important component of Facebook Ads. Overlooking the addition of a landing page on the Facebook Ad is a mistake many businesses make. It is crucial to have a landing page optimized for lead generation before linking it to a Facebook Ad.
One way to generate qualified leads that will lead to sales is with the use of contests. Consumers like participating in competitions. You are likely to attract many people with an appealing Ad. When creating the Ad, we’ll target people who are most likely to click it. If you are going to run a contest, it is vital to have the Ad running for a few weeks, but not too long that people will get tired of participating in the competition. The period should also not be too short that many people will be left out.
Opportunity to widen the scope of your business
Over 1.6billion Facebook users are linked to small businesses worldwide. Users spend about an hour every day on Facebook. This platform is excellent for companies that are hoping to expand their client base. For example, if you would like to attract online shoppers in addition to walk-in clients, Facebook is a great place to start.
Social media has been of great help to companies that served people from a particular locality. Today, geographical boundaries have not held back companies that aim to become global entities. Each week, approximately 26% of Singaporeans shop online, while 58% are monthly shoppers.
Besides opening additional selling options for business, Facebook Ads will help your businesses to gain other streams of income through the introduction of delivery services.
Facebook business marketing is a resource we use to attract clients who may not be aware of the products and services offered. Fortunately, you have control of how much you would like to spend, how often you would like the Ads to run, and whom they should target.
Knowing how to structure the Ads is essential. Not all Facebook Ads receive the same attention. Before designing your Ad, we’ll find out what causes users to click on Ads and what makes them scroll past Ads without trying to find out more about it. Like every marketing strategies, we’ll be as creative as possible for you to get returns on your investment.
Facebook gives a human face to your brand
Clients sometimes feel they are dealing with faceless organizations out to get their money. Even when they like the product or service, the process sometimes feels robotic. Facebook allows businesses to interact with their clients. The business page of your business becomes its identity on Facebook.
It is a great place to thank your loyal customers, introduce new products, and ask for feedback on your products and services. Companies with great rapport with their existing clients tend to attract more consumers. With the right interaction on Facebook, we’ll draw the attention of people interested in companies with a human face.
We’ll customize your business page to give your business the character and personality we feel best represents your business. We’ll analyze the likes on posts, and those most shared to find out the kind of posts your clients like. This way, you can focus on portraying your business through the eyes of your clients. We often put themselves in the shoes of clients when coming up with campaigns. Facebook can serve as an eye opener to what clients want and the kind of advertising that attracts a response.
Besides Facebook Ads, another great way of promoting your business is through the use of posts. Facebook charges a flat rate for individual posts targeting a specific number of users. Considering the incredible amount of Facebook users, it is easy for one to miss out on some of the posts. When you opt to pay a fee for post promotion, you increase the probability that those that have liked your page and their friends to see the post.
Multiple marketing options
Although some potential clients will immediately become paying clients, others take note of your services in the hope of engaging you in the future. Unfortunately, the information online is so massive that it is easy for one to forget to contact you. Those that clicked the post may experience difficulty tracing it, even if they just saw it the day before.
To ensure you keep track of Facebook users who clicked the link to your website, we’ll install a Facebook pixel on your site. Facebook pixels will help you look at the engagement with your clients and monitor actions taken by people who visit your site. This way, you can take the appropriate action based on the response of those who clicked the link. For example, the ad message for clients who have signed up for a newsletter should be different from that of those that chose not to sign up.
It is easier to come up with a marketing strategy with Facebook Advertising. Are you trying to create awareness, cause people to consider your services, or looking to convert those who see the advert to paying clients? The objective of the advert will help determine how you go about it. For example, we can use videos to create awareness of your products, or an Ad marketing your products at a discounted rate for sales generation.
Retain contact with loyal customers
Unfortunately, many businesses assume that once consumers use their services or buy their products, they will automatically return for more. It is essential to remember that many other companies providing the same service and products are working hard to lure your clients. Facebook marketing is a great avenue for you to remain in touch with your existing clientele. With retargeting campaigns, we’ll focus on people who have visited your website, your customer file, Facebook engagement, and app activity.
Sending emails to potential clients can sometimes be overwhelming to recipients, especially if they receive dozens of such emails from different marketers. By matching the people on your email list with their Facebook profiles, instead of just sending them emails, we’ll also use Facebook Ads.
Facebook can also be used to target audiences based on the type of engagement in which they are mostly involved. For example, people who watch videos for an acceptable period are great for video engagement. Likewise, customers who previously responded to Lead Ads can be retargeted with the same, while clients who engaged on your page are an excellent choice for post promotions. This marketing strategy allows businesses to create different marketing strategies for different groups based on their interests and level of engagement.
Facebook offers an easily accessible, yet truly powerful marketing platform. Whether you want to get in touch with kids in South America or older people in North America, anything is possible. The following article has the information you need to start marketing with Facebook.
Talk to your fans. If people post things on your page, take note. Many successful businesses have gotten several marketing ideas from the public. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
While you want your personality to show, you must keep things professional when making Facebook posts. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional, people will trust you.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be done by using colors and photographic elements. Plain pages don’t get the attention professional looking pages do.
Keep your Facebook page from becoming covered with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Do not ignore any questions or comments that are asked of you on Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to your business’s site or Facebook page if you have the information they need.
One easy way to get people to engage with your campaign is to give something away. Have customers like your Facebook page and give them something for it. You will have the chance to communicate with a large amount of people.
Respond to any comments in your inbox or on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
The whole point of Facebook marketing is to boost sales. To keep you on track, set short term sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. Look at your results and make tweaks to your strategy if you do not make what you expect.
Don’t think that Facebook is the only place that people go for social media purposes. Although many people use Facebook, make sure that your target audience uses the site as well. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Look for opportunities to become a leader. Facebook can do a lot for building your leadership in a niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. This will introduce your brand to many new people along the way, meaning more potential fans!
Have the design of the Facebook page be like the one on your website. You should match your webpage colors to those on the wall of your facebook site. This helps folks make the connection between you and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
As you can see, using Facebook to market your business can result in increased sales. Fortunately, this article has taught you what the experts do. You must implement them within your campaigns now.
Are you looking for a new and improved way to market your business? Facebook marketing just might be the avenue for you. This could potentially earn you millions of fans. Read this article to find a great plethora of amazing advice.
Use a contest to build talk about your brand. You can boost your customers and fans by offering something that they’d love to get. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors and pictures to your page. You can attract more followers with an attractive page.
Don’t let spammers overtake your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Your administrators can update the filters as new spam is added to your page.
A page is great, but a group might be a better idea. This can encourage subscribers to make a community online and communicate regularly. You can utilize a group and a page in tandem to keep users interested and interacting.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and switch it to Promoted Post via your Wall. A good offer will appeal to potential customers as well.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Build a solid fan base on Facebook to succeed with your marketing. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you hit that many people you should see your conversion rates start to rise.
You should now have a good understanding of how Facebook marketing can assist you if you spend time working with it. Everything you’ve learned here can help you to get started so put it all into practice. Your efforts will be well worth it when your business becomes exposed to millions of people.
Facebook is extremely popular because it enables friends and family to easily connect with each other. Have you ever considered using it as a digital marketing platform to market your business? Keep reading this article if this is something you’re interested in doing.
The best way to engage your followers is to reply to what they write on your wall or about your company. You need to monitor your wall, and any direct messages you receive. It is important to reply to everyone, even more so if it is a complaint or a question.
Make your page stick out. You can do so by giving your page an attractive and eye-catching design. People on Facebook often like these types of pages instead of plain pages.
Make sure that your Facebook page is spam-free. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
With custom audiences, you can target your ads more effectively. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Be very carefully about the updates you post. People will lose interest right away if you are not posting any valuable content. Your updates ought to be entertaining, helpful and educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers will want to read your posts everyday on Facebook. You should definitely be focusing on targeted Facebook ads.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Always post high-quality photos on your Facebook page. You want your followers to equate your business with professionalism, not amateur hour. Using a good quality camera will provide a positive impression of your brand whenever you post photos.
You can use contests and competitions to help get likes for your business page. A discount on your products or a valuable item is a good prize to offer to the winner. This gets you many more subscribers, and it also gets you a review from the winner.
Use the Facebook update option sparingly. This helps you send messages to all of your followers. But, this should be used sparingly and for important details rather than daily postings. It shouldn’t be used for promoting but to express how much you actually care about keeping your customers in the loop with real news.
Ask for reviews from customers. This will show the quality of your product and give you an idea of whether or not changes need to be made. It makes them feel much more comfortable if they are on the fence.
Encourage people to share content with others they know. Offer an incentive, for example by giving small discounts to any subscribers who share your updates with any of their friends. You could also promise to share a coupon code with everyone once one or your updates is shared by a certain number of subscribers.
Facebook marketing is a lucrative way to boost profits. Whether your a start-up, or large corporation, Facebook marketing can work for you. Use Facebook to help market your business by applying what you’ve learned here.
The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Rather than overlooking its significance and power, use it to the best of your ability in a marketing sense as part of whole suite of digital marketing services out there. Review this piece to learn more about how Facebook marketing can help you.
Interact with your fans regularly so you know what it is they want. You should be taking note when people make posts on your Facebook page. Other businesses that are successful have gained great marketing ideas from their audience. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Always respond to comments written about you or to you on Facebook. You need to monitor your wall, and any direct messages you receive. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. People on Facebook often like these types of pages instead of plain pages.
Use Facebook Offers to promote your special deals. Just set the offer and choose to make a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
One important thing you have to do is to develop a Facebook fan base that’s solid. Wait on marketing your products until you have a fan base. If you have that may fans, you can see some real success.
Never neglect your existing base. A shocking number of people fight to get new likes instead of catering to their current fans. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This leads to engagement of your customers who can then spread the word to others.
While it’s a newer way to market businesses and services, Facebook is powerful due to being able to reach a nearly limitless audience. Instead of overlooking just how it may help you, try using it to your advantage. If you are unsure, remember to educate yourself with all the advertising capabilities of facebook and their specifications. The tips included here will help you be successful.
You may have heard that it’s important to use Facebook marketing to expand your business, especially from a different online marketing agency. There is no need to worry if you are unsure of what that entails. The following piece will teach you what it takes to be successful at Facebook marketing.
It is crucial that you regularly interact with your followers. Pay close attention to your followers and what they want. The public has often provided marketing inspiration to numerous businesses. Your current fans are the reason for your success so don’t ignore what they have to say.
See if Facebook advertisements are a good fit. Regular posting can only do a limited amount when it comes to promoting your business. Purchasing Facebook ads will help you reach your goals. They don’t cost a lot of money and they can make quite the difference.
Facebook is a great place to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. It should be thought of in this way. Use it to write full-length blog-like posts, and even promote your website’s posts via your Facebook channel. You will discover that Facebook has the ability to draw lots of traffic.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.
Learn how to build a fan base. You should always aim at gaining a large following. After you hit that many people you should see your conversion rates start to rise.
Consider buying a Facebook advertisement. Make your ad targeted to a certain gender or age. You may also use a given budget and do a lot or a little as you can manage. There isn’t a commitment, either. You have the ability to stop the ad at your convenience.
Now that you have read this, you should find that Facebook marketing isn’t scary. Go to your Facebook account now and begin using the valuable tips you have learned. The sooner you start using Facebook, the more quickly you can begin getting customers’ attention. Get to it now!