PROPELLING THE MOMENTUM OF A POWERHOUSE

“I couldn’t be happier when Visibiliti took over our campaign!”

— WINNIE ANG, HEAD OF MARKETING, JULIA GABRIEL EDUCATION

The Situation

Singapore's speech and drama pioneer Julia Gabriel Centre (JGC) was evolving from print to digital with the needs of their target audiences.

Before engaging Visibiliti, they had worked with another agency with the aim of lowering costs while increasing results for their digital marketing campaigns. However, this was not achieved and KPIs were not met.

Results were a hit and miss, causing frustration for the team.

The Solution

We increased the conversion rate by optimising their landing page design and content. SEM was used for Google's search and display network with retargeting. SEO was implemented to gain organic traffic, which would sustain and improve exposure after the SEM budget was depleted. We also launched multichannel campaigns to boost enrolment rates. 

At the same time, we empowered them with a real-time reporting dashboard with detailed, fully transparent performance insights of the different channels, zooming in on each advertisement and keyword. This allowed them to respond nimbly to change, while understanding clearly what worked and what didn't. 

“Not only did we see immediate results, we also received a tracking system for our digital marketing campaign with real-time reporting. We were thrilled as it helped us track and measure very precisely, allowing us to place our budget wisely to maximise it.”

— WINNIE ANG, HEAD OF MARKETING, JULIA GABRIEL EDUCATION

THE RESULTS

  1. Over 100 qualified leads monthly
  2. 60% decrease in cost per lead
  3. 87% increase in phone and web inquiries

“I would wholeheartedly recommend Visibilitito anyone looking for a digital marketing agency that not only takes the time to understand their clients’ needs but also delivers measurable results.”

— WINNIE ANG, HEAD OF MARKETING, JULIA GABRIEL EDUCATION
jgc-success-story