Singapore's speech and drama pioneer Julia Gabriel Centre (JGC) was evolving from print to digital with the needs of their target audiences.
Before engaging Visibiliti, they had worked with another agency with the aim of lowering costs while increasing results for their digital marketing campaigns. However, this was not achieved and KPIs were not met.
Results were a hit and miss, causing frustration for the team.
We increased the conversion rate by optimising their landing page design and content. SEM was used for Google's search and display network with retargeting. SEO was implemented to gain organic traffic, which would sustain and improve exposure after the SEM budget was depleted. We also launched multichannel campaigns to boost enrolment rates.
At the same time, we empowered them with a real-time reporting dashboard with detailed, fully transparent performance insights of the different channels, zooming in on each advertisement and keyword. This allowed them to respond nimbly to change, while understanding clearly what worked and what didn't.
- Over 100 qualified leads monthly
- 60% decrease in cost per lead
- 87% increase in phone and web inquiries