RECOVERING A SPECIALIST'S ONLINE REPUTATION

The Situation

ATT Systems designs and develops customised electronic systems and subsystems from infocomm, security and visitor management to commuter traffic for governments and large private organisations. Its footprint ranges from Singapore, USA, Australia, India, Vietnam to Sri Lanka.

It had previously engaged an SEO agency that promised them results fast. However, they were not sustainable and not long after, they noticed a drop in inquiries. Soon there were no organic inquiries at all.

Visibiliti audited their website and found out that they were had been penalised by Google’s Algorithm update. Every keyword they had ranked for previously was gone.

“Great work! Our previous SEO agency used unethical link building techniques which got our website penalised. As a result, our website’s organic traffic decreased drastically.”

— PHIRENCE TAN, HEAD OF MARKETING & CORPORATE COMMUNICATIONS, ATT SYSTEMS

The Solution

We analysed the situation and implemented a multi-pronged solution:

  1. Performed recovery services to recover their ranking
  2. Restructured their website and integrated all their various country sites into one for multi-country targeting
  3. Implemented SEO after the first two processes were completed

“Within two months, the website started ranking again and organic traffic started increasing before we even started the SEO campaign! For our international SEO campaign, Visibiliti did a great job advising us on the website’s structure in order for us to increase our organic presence in overseas markets.”

— PHIRENCE TAN, HEAD OF MARKETING & CORPORATE COMMUNICATIONS, ATT SYSTEMS

THE RESULTS

  1. All keyword rankings were recovered after 2 months
  2. 100% increase in organic traffic after 9 months
  3. 96% increase in organic inquiries

“After 9 months into the SEO campaign, the daily traffic to our website increased by almost 100%. Organic sales inquiries through the website increased as well!”

— PHIRENCE TAN, HEAD OF MARKETING & CORPORATE COMMUNICATIONS, ATT SYSTEMS
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