Double your conversion rate and generate qualified leads that translate to sales with our conversion-driven SEM strategy

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Double your conversion rate and generate qualified leads that translate to sales with our conversion-driven SEM strategy

White Room Studio

Achieved 90.58% decrease in cost per lead in just 4 months

White room studio is a portrait photography studio in Singapore. They came to us as they were facing issues with a high cost per lead from their previous agency.

We did a thorough analysis of their campaign and noticed that many of the strategies used were outdated and the account was not well optimised.

We transformed the account set up, focused on the lower funnel keywords, changed the bid strategy, crafted highly relevant adtext and this resulted in a tremendous improvement in results in just 4 months.

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White Room Studio

Achieved 90.58% decrease in cost per lead in just 4 months

White room studio is a portrait photography studio in Singapore. They came to us as they were facing issues with a high cost per lead from their previous agency.

We did a thorough analysis of their campaign and noticed that many of the strategies used were outdated and the account was not well optimised.

We transformed the account set up, focused on the lower funnel keywords, changed the bid strategy, crafted highly relevant adtext and this resulted in a tremendous improvement in results in just 4 months.

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Canadian International School (CIS)

Achieved a 143% increase in conversions with the same marketing budget

Achieved a 143% increase in
conversions with the same
marketing budget

The Canadian International School is one of the best IB schools in Singapore, offering all 3 IB programmes for students from aged 2 to 18 years.

Before coming on board, CIS heavily focused on one single platform – Google Ads. We re-strategised their budget allocation and recommended multi-channel marketing to interact with and engage a broader range of consumers, to improve the conversion rate.

After just one year working with us, CIS had the highest number of leads and student enrolments in the history of CIS.

Julia Gabriel Centre (JGC)

Achieved over 100 qualified
leads monthly
, with a 60%
decrease in cost per lead

The first to be registered as a speech and drama centre by MOE, Julia Gabriel offers a range of innovative and holistic communication programmes for children and adults through their unique pedagogy, EduDrama Methodology.

Julia Gabriel Centre wanted to reach out to more parents that are searching for Speech & Drama programmes on Google.

We implemented a thorough Search Engine Marketing strategy to increase their brand awareness and drive more enquiries and signups for their evergreen and tactical campaigns.

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Julia Gabriel Centre (JGC)

Achieved over 100 qualified leads monthly, with a 60% decrease in cost per lead

The first to be registered as a speech and drama centre by MOE, Julia Gabriel offers a range of innovative and holistic communication programmes for children and adults through their unique pedagogy, EduDrama Methodology.

Julia Gabriel Centre wanted to reach out to more parents that are searching for Speech & Drama programmes on Google.

We implemented a thorough Search Engine Marketing strategy to increase their brand awareness and drive more enquiries and signups for their evergreen and tactical campaigns.

Ready to transform your clicks into quality leads and sales with Search Engine Marketing?

89% of customers start their buying process in a search engine.
If your brand is not showing up in the right places, you are losing out on sales.

The secret to achieving good Search Engine Marketing results lies in the ability to convert your target audience. This can be in the form of a purchase – where they successful checkout their shopping cart, a lead – where they submit their contact details through an enquiry form or when they contact you directly through a call or WhatsApp message to schedule an appointment.

How can we improve the
conversion rate of your
Search Engine Marketing
campaign?

A successful Search Engine Marketing campaign requires constant optimisation on your keywords, ads, bids and website/landing page. Your offer and call-to-action are equally critical to driving conversions. A weakness in any one of these areas will affect your campaign results.

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How can we improve the
conversion rate of your
Search Engine Marketing
campaign?

A successful Search Engine Marketing campaign requires constant optimisation on your keywords, ads, bids and website/landing page. Your offer and call-to-action are equally critical to driving conversions. A weakness in any one of these areas will affect your campaign results.

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High commercial intent vs Low commercial intent keywords

Not every keyword is worth targeting and spending ad money on. We focus on keywords that can generate revenue.

From top of the funnel keywords (broad) to buyer intent keywords, we optimise daily to get you the best results.

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Highly compelling ads that resonate with your audience

We create highly relevant ads that match where your buyer is in their buying cycle.

To improve ad relevancy, our ads are written specifically to what your target audience is searching for, instead of a one-size-fits-all approach.

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Reduce wasted ad spend with a strong negative keywords list

We exclude keywords that are not a good match for your product/ service consistently – before launch and on-going campaigns.

This reduces irrelevant clicks and prevents wasted ad spend.

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Well-Optimised & Mobile Friendly Website/Landing Page

Through heatmaps and user journey recordings, we will suggest changes to improve the conversion rate.

We also optimise for CTAs, and offer as they are essential for conversion-driven campaigns

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High commercial intent vs Low commercial intent keywords

Not every keyword is worth targeting and spending ad money on. We focus on keywords that can generate revenue.

From top of the funnel keywords (broad) to buyer intent keywords, we optimise daily to get you the best results.

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Highly compelling ads that resonate with your audience

We create highly relevant ads that match where your buyer is in their buying cycle.

To improve ad relevancy, our ads are written specifically to what your target audience is searching for, instead of a one-size-fits-all approach.

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Reduce wasted ad spend with a strong negative keywords list

We exclude keywords that are not a good match for your product/ service consistently – before launch and on-going campaigns.

This reduces irrelevant clicks and prevents wasted ad spend.

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Well-Optimised & Mobile Friendly Website/Landing Page

Through heatmaps and user journey recordings, we will suggest changes to improve the conversion rate.

We also optimise for CTAs, and offer as they are essential for conversion-driven campaigns

With performance marketing, we work hard to get the results you want

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Brands we’ve helped grow

Brands we’ve helped grow

Why are we a preferred choice of agency

proven

Proven
framework

Know exactly what to expect with a customised strategy for your business that’s propelled by our i3 Framework.

measurable

Measurable
results

Say goodbye to fluff metrics. Our goals and KPIs are
transparent and aligned to yours.

strategic

Strategic
Partnership

We work closely with you, laying out a digital roadmap that not just offers 'quick wins', but evolves your brand with the future.

rol driven

ROI
Driven

Get results in 90 days or less. We optimize your marketing funnel for leads and sales generation, not just traffic.

Real Results.
Real Satisfaction.

people

READY TO GET MORE LEADS & DRIVE MORE SALES THROUGH YOUR GOOGLE CAMPAIGNS?

Schedule a consultation session on digital strategy with our certified growth expert

Get more qualified leads that will translate to sales with us today.

Low quality score? Poor impression share? Paying too high for a keyword? Burning advertising spend but not getting in leads or sales?

Discover how you can scale up your sales and outperform your competitors with our complimentary, no strings attached campaign audit worth $2988.

In this audit, we will :

  • Analyse the effectiveness of your current digital marketing strategy

  • Uncover any areas (bids, keywords, ads, quality score) that are jeopardizing the results of your campaigns

  • Uncover what your competitors are doing and how to beat them

  • Identify potential growth opportunities to help you generate more sales and conversions

Jason Ang <br>founder