Julia Gabriel Centre (JGC), a pioneer in speech and drama programmes in Singapore, engaged us because their previous agency did not meet their KPI of lowering their marketing cost while increasing results.
The results from the previous agency were inconsistent and without any insight into how their campaigns were performing, JGC was unable to allocate their marketing budget in an informed way.
This was very frustrating to JGC and they were looking to solve this problem.
To solve this problem, we used a combination of landing page optimisation, SEM and SEO.
As a result, we achieved over 100 qualified leads monthly, with a 60% decrease in cost per lead and an 87% increase in phone and web inquiries.
We also provided them with detailed insight on how their campaigns were performing by giving them a real-time reporting dashboard with fully transparent performance insights of the different channels.
For the first time, they could zoom in on each advertisement and keyword that was in their campaign.
This was very meaningful to them as it addressed the problem that they previously faced of not having enough information to allocate their marketing budget.
“Not only did we see immediate results, we also received a tracking system for our digital marketing campaign with real-time reporting. We were thrilled as it helped us track and measure very precisely, allowing us to place our budget wisely to maximise it.”
- Winnie Ang, Head of Marketing at Julia Gabriel Centre