Search Engine Marketing

How is PPC Advertising Useful for Singapore SMEs?

SMEs are are using PPC advertising in Singapore because of its affordability as compared to traditional media. It’s also easy to launch a campaign, track the metrics, control costs and optimise for profitability on Google. How did…

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How to Research and Select SEM Keywords for My Business – A Short Guide

Knowing what keywords to target is the backbone of any SEM or SEO campaign. Without knowing what keywords to target, you might be throwing money away and not even realise it. What are SEM Keywords?…

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The 3 Most Common Marketing Services for Your Business – SEM, SEO and Facebook Marketing

(5-Minute Read) SEM Did you know that when doing search engine marketing (SEM), having the most marketing budget doesn’t guarantee that your ad will be seen? There are some requirements that need to be fulfilled.…

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PPC Singapore

A lot of people in Singapore have the notion that spending money on search engine marketing campaigns is akin to gambling, as they can easily lose their money without getting any tangible results. Because of…

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The Importance of Seeking Search Engine Marketing Services

Search engine marketing is a strategy that uses Pay-Per-Click (PPC) advertisement and search engine optimization (SEO). These ads eventually influence the rank on the display page of the search engine. Sites that receive many clicks tend…

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Building Your Business Using Pay-Per-Click Marketing Strategy

Pay-per-click (PPC) is a marketing strategy where businesses or individuals use search engine advertising to increase traffic to their websites. Whether you’re a business owner, manager, or if you are in the marketing department, it…

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