THE MEASURE OF SUCCESS

“We have no regrets! Visibiliti has been taking care of all our brands (namely Cherie Hearts, Our Juniors’ Schoolhouse and Bright Juniors) since 2015, and this marks our 3rd year of working together. Thank you, Visibiliti! We look forward to achieving greater results this year!”

— Yvonne Kong, Senior Marketing Manager, G8 Education

The Situation

Australia's largest ASX-listed childcare provider G8 Education expanded to Singapore in 2011, and subsequently acquired Cherie Hearts, one of Singapore's biggest preschool chains, as well as Our Junior’s Schoolhouse and Bright Juniors.

Previously, their SEO & SEM campaigns had 3 main issues:

  1. SEO results were not measurable in terms of sales
  2. Conversion tracking was not set up properly for SEM
  3. Leads generated were not consistent

“Since they took over our digital marketing campaigns, they have provided us with valuable insights on budget placement and strategy, which led to reduced advertising expenditure and increased enquiries. For Cherie Hearts, in particular, they reduced the cost per lead in SEM by almost 20% and increased our SEO inquiries significantly.”

— Yvonne Kong, Senior Marketing Manager, G8 Education

The Solution

We had to start from scratch and set up everything again.

  1. An SEM campaign was launched, with newly proposed keywords
  2. Multiple variations of ad copy and keywords were A/B tested
  3. New keywords were proposed for SEO, and additional content was created on their website to raise their rankings
  4. Conversion tracking was established for both SEO & SEM for further finetuning

“Working with them helps us make well-informed decisions, as they provide us with accurate measurement and tracking for all campaigns.”

— Yvonne Kong, Senior Marketing Manager, G8 Education

THE RESULTS

  1. Over $14,000 reduction in G8's advertising budget while increasing leads
  2. SEO on track and generating more leads than SEM advertising

“We are very happy and would recommend that you give them a try as well! Thank you, Visibiliti!”

— Yvonne Kong, Senior Marketing Manager, G8 Education

 

 

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