Hitachi Asia's Information Communications Technology (ICT) Solutions Business Group is a leading regional systems integrator. Since 1995, it has been providing a broad suite of innovative, pragmatic business and ICT solutions to their customers to enhance their businesses.
Previously, it had relied heavily on telemarketing, sales and events to obtain qualified leads. While each channel contributed to lead generation, they did not produce consistent results and were costly in terms of financial and manpower resources.
We crafted a digital marketing strategy for them, using a combination of SEM, SEO and content marketing to ensure maximum, sustainable reach while showcasing their expertise.
SEM & SEO were implemented to cater to audiences who were already in the buying phase. To build their pipeline, we created a content strategy to nurture their leads and educate prospects on their unique selling points.
- Doubled web inquiries without having to increase their digital marketing budget
- Regular RFQs from enterprise clients