IGNITE ACTION FROM THE CUSTOMERS WHO MATTER. Did you know that personalised emails generate up to six times more revenue per email than non-personalised ones? It is widely acknowledged that email marketing is the most effective tactic for lead nurturing. Yet, it is also the one that is most neglected, with many eDMs sitting in a potential customer’s inbox unread – or worse, going straight to spam. An integrated inbound marketing strategy fuses all your email efforts, from traditional CRM and database approaches to analytics-based tactics. We’ll help you to capture only the most relevant data about your consumers so you deliver personalised email content at exactly the right moments, and ignite action from the customers who matter. Unlike outbound marketing, you don't have to compete for your potential customers' information with inbound marketing. Instead, it builds trust and credibility for your business by 'pulling' them towards you and your products/services. Start cutting through the email clutter today! LEAD NURTURING Grow your customers at each stage of their buying cycle. Did you know that you can generate 50% more sales-ready leads at 33% lower cost simply by nurturing your leads? An effective lead nurturing process actively builds relationships with individuals who are not yet ready to buy your products/services, but could be your ideal customer in future. It uses a 'pull' strategy to amplify trust and credibility in your business and products/services, as well as both marketing and sales tactics to increase the predictability and velocity of revenue growth. This is done through segmenting your database list based on purchase history, sales cycles, clicks and email opens, and automating follow-up campaigns to deliver the right message at the right time. Simply put, it moves the prospects you’ve created through your marketing and lead generation efforts by offering them the most relevant sales content at each stage of the sales process until they become paying customers – and then re-engages them, enhancing his lifetime customer value. Start generating better leads at lower cost today! MARKETING AUTOMATION Supercharge your sales. Smartly. Did you know that you’d be seven times more likely to qualify your lead when you contact them within an hour of them visiting your site? Our Marketing Automation Solution effectively maximises your advertising spend through lead nurturing and streamlining your marketing processes. It integrates all your data (customer database, marketing automation, sales processes and e-commerce) so you don’t have to, allowing you to spend your time and energy on what matters most – boosting your revenue and growing your business. Find out more.