About you
Digital's your native tongue. You're the MVP in marketing, fusing strong business sense with marketing know-how. You've a way with numbers, and A/B testing's just one piece of the analytics puzzle for you.
What you can expect
- Intensive training to give you a strong foundation in digital marketing
- Hands-on experience and opportunities to work with clients from diverse industries
- Constant honing of your digital marketing skills
What you'll be doing
- Manage & strategise paid search campaigns on ad platforms such as Facebook, Google, Twitter, YouTube etc
- Observe and analyse trends in paid search campaigns to regularly provide insightful and actionable data
- Assume full ownership of assigned paid search campaigns to ensure the delivery of KPIs
- Collaborate with internal teams to complement and enhance both client support and overall marketing campaign performance
- Provide updates, alerts and reports on paid search campaigns’ performance
- Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organisation
- Planning and execution of marketing campaigns. Ideation and ad copywriting, distributing them in various media and social platforms and measuring its impact and effectiveness
- Conduct desktop research and plan promotions, competitions and other various creative marketing techniques based on research results
What you'll need to succeed
- Strong hands-on experience with paid search platforms such as Facebook ads and Google Adwords are highly desirable
- Analytical, performance-driven and organised individual
- Must be proficient in MS Office e.g. Word, Excel & Powerpoint
- Google Adwords certified individuals preferred
- Good organisational and time management skills
- Have a good understanding of the online advertising and media industry
- Adaptable and able to handle multiple priorities
- Self starter and able to work with little supervision while meeting expectations